Tango Telecom taps the rising demand for data monetisation solutions

Solution provider expands MEA operations
DATA monetisation, Monetise broadband, Tango Telecom, Tango Telecom MEA, Tango Telecom MEA expansion, Software

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Ireland’s Tango Telecom, a provider of data monetisation solutions for evolving mobile networks, has announced the expansion of its MEA operations to meet growing demand. The announcement was made during Enterprise Ireland’s trade mission to KSA and the U.A.E led by Charlie Flanagan TD, Minister for Foreign Affairs and Trade.

Tango Telecom has appointed a team of senior executives based in Dubai and further plans are in place to open a new sales and support office by the end of the year.

Minister Flanagan said: “Tango Telecom is an ambitious and highly innovative company and a great of example of the type of company Enterprise Ireland supports. I wish them continued success with this exciting expansion and look forward to working with them in the future".

Mayoor Mahendra, COO, Tango Telecom said: “We continue to expand our customer base and increase our presence in the GCC market with award-winning solutions such as our Real-time Engagement Solution - powering real-time interaction with subscribers at every touch point by allowing operators to act on big data and not just analyse it. The solution provides GCC-based mobile operators with a real-time promotion tool that ensures the highest possible uptake, while maximising customer satisfaction. We see great potential to build on our recent successes in the region and cement Tango Telecom’s market position as the mobile data solution supplier of choice to operators in the GCC market.”

Joe Breslin, regional director, S. Europe, Middle East, Africa & India at Enterprise Ireland said: “A key element of Enterprise Ireland’s strategy is to support Irish exporters in market expansion and diversification. Tango Telecom’s expansion in the Middle East reflects the growing demand for their data monetisation solutions and demonstrates their commitment to the region. Enterprise Ireland’s teams in the Middle East and Ireland look forward to continuing to work with Tango Telecom as they develop and scale their business in the GCC region”.

The Real-time Engagement Solution solution uses integrated context-aware information taken on a subscriber-by-subscriber basis and recommends relevant data plans and services in immediate response to real-time subscriber actions, profile information and preferences. The solution is a key component of Tango Telecom’s Data Retail Engine (Tango DRE).

Tango Telecom’s data monetisation solutions have been deployed in the region amongst clients such as the Zain Group and Thuraya Satellite Company.

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