The second annual Zain Group Business-to-Business (B2B) Forum was hosted by Zain Bahrain last week and focused on solutions geared at meeting the needs of enterprises across the region.
The two-day event drew senior executives from Zain Group operating companies to evaluate their B2B performance, assess the opportunities presented by this important market segment, and define strategies and policies to consolidate the Group’s position in this area.
B2B represents tremendous growth opportunities for operators in the MENA region. A participant of the forum, Zain Group CEO, Scott Gegenheimer said: “When it comes to innovation, Zain Group is leading the charge in all its operating markets by providing a world class customer experience and investing in integrated value propositions covering mobile, fixed line, data center-based and Internet of Things (IoT) solutions. We have continued to grow our market share in the regional enterprise segment, which includes government, corporate, SMEs, and small office and home office (SoHo) customers.”
Gegenheimer added: “Zain is evolving to become an integrated digital services provider, and the Enterprise sector is a significant part of achieving this vision.”
To bolster its enterprise offerings, Zain has recently made strategic investments in smart city consulting firm, neXgen and mobility solutions developer and consultancy firm FOO, as well as entering into agreements with leading technology providers. Additionally, Zain has implemented numerous data monetisation initiatives across all its markets.