Gemalto’s latest device management solution to boost LTE adoption

Platform ensures an effective LTE adoption through improved personalised offers
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Gemalto has announced the latest version of its LinqUs Device Management, to help mobile operators provide subscribers with a seamless journey to LTE.

It now offers operators real-time identification and automatic over-the-air configuration of their subscribers’ 4G devices and instant promotion of targeted tariff plans and offers. Key benefits include increased 4G adoption and usage by customers, faster return on investment in LTE networks, and improved subscriber retention.

The solution provides real-time insight and analysis of subscriber devices and data usage, and ensures an effective LTE adoption through improved personalised offers, loyalty programs and quality of experience (QoE). The capability to detect the LTE frequency bands supported by devices helps operators address the complexity of the LTE band fragmentation, thus ensuring usage uptake via promotion to the right device and user. This new release also addresses the multi-SIM devices phenomenon: it can identify such devices and build loyalty campaigns to incentivise subscribers to stay on the operator network.

Fierce competition and decreasing ARPU in Africa have created the need for solutions that assist mobile operators to stay relevant. “Our device management platform already has an extensive presence in Middle East and Africa where we have 38% of our customer references for this field-proven solution. The launch of the advanced version will further support our mobile operator customers in the region in their LTE migration and data boosting strategy,” says Sherry Zameer, senior vice president for Africa at Gemalto.

“The latest version of Gemalto’s Device Management will foster an even better instant customer intimacy. It delivers the user intelligence and analytics needed to enhance subscriber 4G experience, build revenue, address device fragmentation and strengthen loyalty,” said David Buhan, senior vice president for mobile subscriber services at Gemalto. “As operators continue their quest for ever greater speed and capacity, Gemalto is equally committed to a roadmap that embraces 4.5G and beyond.”

 

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