UAE telcos on a roll to offer devices to SMEs at zero upfront

du expands portfolio with essential business devices for SMEs
Minimising opex while maximising effciency: Fahmy Ali
Minimising opex while maximising effciency: Fahmy Ali


du has introduced a portfolio of essential business devices for SMEs with flexible payment plans. The portfolio provides easy payment schemes like 12 or 24 months installments with zero upfront payments and with 0 % interest rate for both new and existing customers. Brands such as Apple, Samsung, Sony, HP, Huawei, Ricoh, and Dlink, are included in it.

“We are proud to announce the expansion of our device portfolio with essential equipment for SMEs – Essential Business Devices. du already has an ongoing strategy to support SMEs as they are huge contributors to our growing economy, and this launch strengthens this strategic direction. Through our device offers and easy installment plans we are helping our valued customers to minimise their operating expenditure, while maximising efficiency and helping them grow their business. Solutions like these enable us to take a step towards our ambition of being the trusted telecommunications partner for SMEs,” said Hany Fahmy Aly, EVP, Enterprise Business, du.

SMEs form a large entity of the UAE’s enterprise landscape contributing almost 60% to the country’s GDP; however due to external factors, one of the key considerations for SMEs is cash flow, especially when working on a monthly budget. By launching this portfolio du hopes to enable its SME customers to increase efficiency and cost management with zero upfront fees, while focusing on rapid growth. Customers can call the dedicated phone line at 800-JUMBO (58626) for assistance in setting up the devices.

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