A report by a financial daily, Nikkei, has said that Apple will reduce its iPhone production by 10% in the first quarter of 2017, citing from calculations based on data from suppliers.
Apple shows to be repeating history as in its January to March 2016, Apple slashed its production by 30% - Nikkei reported that this was down to sluggish iPhone 6S and 6S Plus sales.
According to a source, the cut was ‘within expectations' and the iPhone giant may reduce production on its latest 4.7-inch iPhone 7.
With this said, 2017 is Apple's 10th anniversary and reports suggest this will be the year that Apple unveils new products and updates. As rumours already begin to surface, iPhone users could be in store for curved displays, wireless charging, new colours and an embedded home button.