Samsung Electronics has unveiled three new handsets from its Galaxy A series, the Galaxy A7, Galaxy A5 and Galaxy A3.
Samsung's president of Mobile Communications Business, Samsung Electronics, said: "At Samsung, we are always trying to ensure our customers have the most advanced products on the market. The latest Galaxy A series is a testament to this. We integrated our unique approach to design as well as the features Galaxy customers have come to love to provide added performance without compromising on style."
The devices have designed for younger and trendier users, who desire a high performance phone but without the high-end flagship price.
The 5.7-inch A7, 5.2-inch A5 and 4.7-inch A3 phones feature a premium metal frame and 3D glass, as well as front and rear 16-megapixel cameras, near-field communication technology to support Samsung Pay and 1.9-GHz octa-core processor.
The Galaxy A series also provides a larger memory, along with expandable storage with a microSD support up to 256GB. Also, the devices are equipped with a reversible USB Type-C port, longer battery life and features Always on Display allowing users to check the time and date without powering up the device.
Furthermore, for the first time on the A series, the smartphone offers IP68 water and dust resistance, allowing it to withstand the elements, including rain, sweat, sand and dust, making the device suitable for nearly any activity or situation.
The new Galaxy A devices are available in four colours, Black Sky, Gold Sand, Blue Mist, and Peach Cloud.