In line with its youth centric strategies, Virgin Mobile UAE has started its first fun campaign in the UAE. While confusions around the positioning of the brand continue, the company has made its first bold move aiming to connect with the youth population of the country.
The campaign requires people to tweet #VirginMobileLovesUAE and be one of the 400 winners who get a chance to get a red balloon delivered to their valentine on the Valentine's day. Thereafter, the ones who send a picture with the balloon get a chance to win a romantic dinner for two at one of the lovely venues in Dubai.
While the local website hasn't been fully launched yet, people have been asked to sign up with their email IDs to be among the first ones to come to know when VM UAE comes to the city with its suite of mobile services.