Ten percent of Instagram users in the MENA region

Social media platform announces 63 million in the MENA Instagram community
The latest figures highlight how people in MENA have embraced Instagram, to share their perspective on our diverse culture and show off their creativity
The latest figures highlight how people in MENA have embraced Instagram, to share their perspective on our diverse culture and show off their creativity

Share

Instagram has revealed there are 63 million users in the MENA region, equivalent to ten percent of the social media platform's global community.

Worldwide, Instagram has 600 million people actively using the platform each month, with 400 of those logging in on a daily basis. Instagram Stories has also proven popular, with 150 million new posts each day.

The latest figures highlight how people in MENA have embraced Instagram, to share their perspective on our diverse culture and show off their creativity, according to Jonathan Labin, Managing Director, Middle East, North Africa and Pakistan at Facebook.

"Instagram is growing at an unprecedented rate," Labin said. "We have doubled in size from 300 million to 600 million in the last two years alone, and today we're sharing that 63 million people in MENA use Instagram every month - making the region one of Instagram's fastest growing communities globally.

"This is good news for businesses in MENA; we know that more than 70% of Instagrammers follow a business, with 75% saying that they take action after seeing a post, from visiting a website to searching, shopping or telling a friend.

"The ability to connect with customers who are open to discovery, coupled with the size of the local community, makes Instagram one of the most important mobile advertising platforms in MENA today."

 

Editor's Choice

The robots are coming: Impact of AI on executive search
As the technology industry’s elite struggle to agree on the potential impact of AI and a raft of people queuing up to advise on the potential disruption it will cause, this article by John Curtis-Oliver, Partner at Boyden studies the potential impact on the executive hiring and the executive search industry.
Saudi Football changes pitch from MBC to STC
The news comes just a few days after the release of Saudi businessman Waleed al-Ibrahim, who has management control of MBC. Reuters reports senior Saudi officials saying that Ibrahim agreed to an “undisclosed settlement after admitting to unspecified violations”.
HetNets: paving the way for “ultraband” age
Over time, telecom operators will provide consumers with a “universal connectivity” service (to rule them all), incorporating Wi-Fi and mobile broadband as a single resource, in an “always best connected” mode, leading to an ultraband connectivity service.

Don't Miss a Story

You may also like

Mobile penetration reaches 70% in least developed countries of the world
Digital skills gap identified as a key barrier to ICT and internet use in LDCs
New model proposes device to device networks for improved mobile services
D2D technology works similarly to personal hotspots shared between individuals
CASE STUDY: Telecom Serbia transforms customer experience with Avaya
Operator doubles its attainment of SLAs on mobile services with almost zero abandoned calls
Bahrain leads the Arab world in ICT development index
However, substantial digital divides continue to exist between regions and countries