Akamai takes OTT viewing experience a notch higher

Vimeo reports increase in HD playbacks after shifting to new platform
Scott Brown:"Media Acceleration to function as a vehicle through which we can introduce innovations that address the quality and scale challenges of OTT.'
Scott Brown:"Media Acceleration to function as a vehicle through which we can introduce innovations that address the quality and scale challenges of OTT.'

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Akamai Technologies has announced the availability of Akamai Media Acceleration, which is designed to improve viewing experiences for over-the-top (OTT) video consumers and accelerate video game and other software downloads.

OTT operators can take advantage of efficient communication between consumer devices and the Akamai network to deliver video that is ideally suited for the device capabilities, network type and conditions of specific end users.

Vimeo witnessed immediate improvements after implementing the new platform. “Shortly after shifting traffic to Media Acceleration, Vimeo observed higher quality video experiences for our viewers; most notably a marked increase in playbacks at HD quality,” said Naren Venkataraman, VP, engineering, Vimeo. “With video creators comprising such a large portion of our customer base, delivering high-quality video and the experience to match is of utmost importance to maintaining the Vimeo brand.”

“Traditional television distribution has fundamental commercial and operational characteristics that are very different from Internet video distribution today,” said Scott Brown, VP, product management, media, Akamai. “Akamai has developed Media Acceleration to function as a vehicle through which we can introduce innovations that address the quality and scale challenges of OTT, while also facilitating sustainable economic models that can help enable the growth of video distribution over the Internet."

 

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