Samsung unveils Galaxy S8 and S8+ smartphones

Will the new launch help the vendor restore customer trust after S7 issues?
Apple, Galaxy s8, Samsung, Samsung galaxy s8, Samsung smartphones, Smartphones, Terminals, Devices


Samsung has unveiled Galaxy S8 and S8+ under the theme "smartphones without limits". The new phones feature Infinity Display for immersive viewing experiences. “The Samsung Galaxy S8 and S8+ usher in a new era of smartphone design and fantastic new services, opening up new ways to experience the world,” said DJ Koh, president of mobile communications business, Samsung Electronics. “The Galaxy S8 and S8+ are our testament to regaining your trust by redefining what’s possible in safety and marks a new milestone in Samsung’s smartphone legacy.”

The most exciting feature of the new launch might be the new personal assistant, Bixby. With the new Bixby button, users will be able to access Bixby and navigate through services and apps with voice, touch and text commands. The vendor further says that contextual awareness capabilities enable Bixby to offer personalised help based on what it continues to learn about the user’s interests, situation and location. Users can also shop, search for images and get details about nearby places with Bixby’s image recognition technology.

Available in 5.8-inch Galaxy S8 and 6.2-inch Galaxy S8+, the Infinity Display and bezel-less design form a smooth, continuous surface with no buttons or harsh angles.

Highlights include an advanced 8MP F1.7 Smart autofocus front camera and 12MP F1.7 Dual Pixel rear camera, and gigabit LTE and gigabit Wi-Fi ready 10nm processor, enabling heightened speed and efficiency. The devices are certified by the UHD Alliance as MOBILE HDR PREMIUMTM, which ideally implies that Galaxy S8 and S8+ let you see the same vibrant colors and contrasts that the filmmakers intended while watching your favourite shows.

Taking mobile security seriously, the phones are built on Samsung Knox, a defence-grade security platform. Moreover, these feature multiple authentication methods like fingerprint scanner, iris scanner and facial recognition.

The traditional Galaxy features persist as well: IP68 water and dust resistance, microSD support up to 256GB, always-on display, and fast and wireless charging capabilities.

Samsung Electronics has also announced recently, Samsung DeX, designed to improve productivity for mobile professionals while reducing the need to carry multiple computing devices. Compatible with the Galaxy S8 and S8+, Samsung DeX provides an Android-based desktop-like experience that enables users to seamlessly access apps, edit documents, browse the web, watch videos, reply to messages and more, directly from the smartphone on a larger display, keyboard and mouse.

The Galaxy S8 and S8+ will be available starting on April 21, and will be offered in a rich color palette including Midnight Black, Orchid Gray, Arctic Silver, Coral Blue and Maple Gold. According to some sources, Samsung Galaxy S8 will possibly retail for a price of $720. It might be Samsung's best phone yet; but it would be worth the wait to see if it can defeat the iPhone after the explosion woes of S7 cost the vendor quite a lot both in terms of revenues and loyalty. Samsung's Middle East site shows that pre-order starts from 1st April. 





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