By Alexander Sophoclis Pieri
Data and analytics firm Teradata has introduced several novel improvements to its customer journey solution.The latest additions introduce new tools that will aid marketers in following the customer journey as they navigate a company's service, as well the capability to simulate impact of prospective campaigns. Markets will have better access to analytics, dynamic visualisations, machine learning and predictive simulations.
Dan Harrington, executive vice president, Consulting & Support Services at Teradata, said: "We want businesses to grow by delivering more sales, reducing churn and improving customer satisfaction. In this release of Customer Journey we are putting more analytics into the hands of marketing, so they can build a deeper understanding of customer experiences and then proactively optimise related journeys.
"Our solution brings together all the required technology, plus the consulting expertise to achieve faster time to market. With Teradata, organisations can have a complete customer journey hub, without the implementation challenges of cobbling together a solution from multiple vendors," he added.
Teradata's Customer journey solution will give enterprises a deeper understanding the customer experience, as well as the tools to optimise the process at various touch points across the ‘journey'. Combining analytical insights and built-in automation, gives marketers the ability to manage multiple, individualised, multi-channel campaigns.
Suzanne Smith, Director Enterprise Analytics at Lowe's Companies said: "Customer engagement has become more complex, costly and problematic with the multiplicity of channels, technologies, analytic applications and new competitive pressures.
"However, we are making good progress with the broad expertise of Teradata consultants who are helping us discover, drive and optimise customer journeys to increase return on marketing."