Johan Buse, chief commercial officer, Ooredoo explains how the operator is striving to provide an unrivalled digital experience to its users.
CommsMEA: What is the USP of Ooredoo TV Go?
Ooredoo TV Go is designed to allow subscribers to watch live TV and video-on-demand anytime, anywhere on their mobile devices and tablets. Ooredoo TV uses OTT technology to deliver content to the subscriber over any type of network infrastructure which gives internet access, such as WiFi, 3G or 4G, fixed or combinations of these.
CommsMEA: How do you think the TV viewing behaviour of customers has changed of late and how do you plan to monetise the new scenario?
TV viewing habits are changing due to busy lifestyles and the numbers are pointing towards a growing global trend for on-demand entertainment. This is clearly seen with the rise of subscriptions to video-on-demand (SVOD) services, such as StarzPlay and Netflix. Ooredoo TV is poised to deliver not only linear channels, but also SVOD and TVOD too.
CommsMEA: Ooredoo TV subscriptions - are they suitable for use on multiple devices or single-devices only?
Users are increasingly engaged with different devices, from mobiles to tablets, and Ooredoo TV subscribers will be able to stream content on multiple devices.
CommsMEA: What customer segment do you expect to be interested in Ooredoo TV Go?
Ooredoo TV Go is designed to appeal to a wide variety of customer segments. With carefully curated content to cater to adults and kids, we believe that Ooredoo TV Go will have something for everyone to watch.
CommsMEA: How is the user interface designed? Are there options to make it easy-to-use for people who are not used to new technologies as well?
The Ooredoo TV user interface was designed to help users to navigate live TV channels and video-on-demand content. It will cater to those new to this technology and to those who are expert users. We will be constantly collecting feedback in order to improve the next user interface.
CommsMEA: Have you entered into any strategic partnerships with broadcasters or OTT players ?
We believe in bringing content that users want, while being sensitive to customer pricing. Ooredoo currently has 14 live TV channels and has entered into a partnership with StarzPlay to provide over 6,000 hours of SVOD content, as part of the Ooredoo TV Go subscription.
CommsMEA: How do you see the future for TV services in Oman?
The TV market will continue to grow as content owners continue to invest in quality content. The market is also growing in diversity, with the rise of niche content providers such as Red Bull TV, Vimeo and Viu, just to name but a few. This trend is increasing, giving users in-depth content across various interest groups.
CommsMEA: What investment plans do you have for TV in 2017?
We plan to continue investing in quality content which is affordable for the users and we also plan to expand our content genres.
CommsMEA: Could you tell us about the systems in place to provide a fast and effective customer service experience for this?
We believe in the ease of subscription for Ooredoo TV Go. Users will be able to subscribe by downloading the app on their phone and paying through their Ooredoo mobile bill or through recharges, hence catering to both postpaid and prepaid users. In a digitally advancing nation, our main focus will be on becoming data experience leaders; providing a great high speed network, innovation and affordable data products and services and an awesome (digital first) customer experience.
CommsMEA: In your opinion, what’s the importance of customer engagement in an omni-platform multiscreen environment?
Customer engagement is an important area; we need to understand what kind of content has been consumed by whom. This will give us important insights to consumer preferences and this information will allow us to improve and tailor our content offerings.
CommsMEA: Are there plans to integrate VR?
Virtual reality is still relatively new and is not yet fully developed. We will, however, be keeping a close eye on developments in this area.