UAE operator strengthens partnership with FLASH entertainment

Renewed deal to offer several exclusive benefits to du customers
du arena
du arena

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UAE operator du and FLASH have extended their deal for the naming rights to the iconic du Arena and du Forum in Abu Dhabi, UAE. The companies conceptualised and signed the region's first ever venue naming deal in 2012. The renewed deal will now additionally offer a number of exclusive benefits to du customers including priority tickets with a 20% discount available 48 hours before general release, access to the du Live! VIP Lounge and competitions offering money-can't-buy "Meet & Greets" with artistes.

"Our partnership with FLASH Entertainment has gone from strength to strength over the last four years du Arena and du Forum are preferred destinations for live entertainment and experiences, and through our continued partnership with FLASH, our vision is to create value for our customers with the highest calibre of live entertainment, bringing them even closer to unmissable events and top-tier artistes. We are proud to be the only telecommunications company to offer them these exclusive experiences," said Osman Sultan, CEO of du.

The 4,500-capacity indoor venue du Forum recently hosted  world-renowned composer Yanni, community festival Winterland Carnival, and Disney's Beauty and the Beast. "Today's announcement is yet another significant moment in the development of Abu Dhabi's growing entertainment industry," stated John Lickrish, CEO of FLASH Entertainment. "Since the start of our partnership with du, we have together created one of the most important venues in the MENA region and presented the finest, world-class entertainment programming. While establishing itself as the UAE's top, must-play venue, the du Arena has attracted a slate of top international performers to the region."

The du Arena and du Forum belong to a multi-million-dollar portfolio of assets managed by FLASH.

du Live! intends to build upon the image of the UAE as the ultimate entertainment destination in the region.

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