Mike Al-Mefleh, Middle East regional director for BlackBerry Mobile, a business unit within TCL Communication, said: “The UAE is one of the most promising markets in the Middle East, with one of the highest smartphone penetration rates in the world. The GCC as a whole represents a great opportunity for us, and with the region riding a wave of unprecedented connectivity and home to a digitally savvy generation of consumers, there could be no better time for us to introduce our new flagship product.”
The BlackBerry KEYone, priced at AED 1,999 is available nationwide from today at the BlackBerry store in Dubai Mall, Axiom retail stores, Etisalat owned stores and other key retail stores in the UAE.
Fahad Albannai, CEO, Axiom Telecom said: “With the launch of the KEYone, productivity and security are clearly placed front and centre, reaffirming their commitment to a modern generation of professional consumers. We are delighted to be partnering with them to distribute the new flagship device.”
Khaled ElKhouly, chief consumer officer, Etisalat, said: “The UAE’s smartphone market is always evolving and has much to offer to vendors, retailers and telecommunication providers alike. The BlackBerry KEYone is a product that will cater to the needs of both young, social media hungry consumers, and the professional community. At Etisalat, we always look for the best innovations to offer our customers, and this is a strong addition to our offering.”
Find more information about the BlackBerry KEYone here.