Ramadan campaign of Save the Children portrays harsh realities

Campaign is the result of Facebook's Hack for Good, created to direct Arab talent towards a social cause

Save the Children, an international NGO, has launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that confront Syrian children. The campaign will run throughout Ramadan, across the Middle East and North Africa. It will also target the Arab diaspora around the world.

This campaign is the result of Facebook’s Hack for Good. Facebook created the Hack for Good to celebrate the talent of young Arab creatives and direct it towards a major social issue in the region. 

“At Creative Shop, we developed Hack for Good to build community, and connect people, which is part of Facebook's overall mission. We brought together advertising industry partners, an NGO, Facebook teams and students to collaborate and create this campaign. Our hope is that the “It's not the same this year” campaign will remind our communities about the difficult circumstances Syrian children face ,” said Sameh George, head of Facebook’s MENA Creative Shop.

“As we all gear up to celebrate the month with family and friends, we wanted to bring the reality of celebrating Ramadan for a Syrian child closer to our hearts. Collaboration builds creativity and I'm grateful to Facebook for bringing all these experts and dedicated individuals to help engage communities in our mission to protect children.” Soha Ellaithy, senior director, Gulf Area Office, Save The Children.

 

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