Ramadan campaign of Save the Children portrays harsh realities

Campaign is the result of Facebook's Hack for Good, created to direct Arab talent towards a social cause

Save the Children, an international NGO, has launched the “It’s Not the Same For Them” campaign to remind people of the harsh realities that confront Syrian children. The campaign will run throughout Ramadan, across the Middle East and North Africa. It will also target the Arab diaspora around the world.

This campaign is the result of Facebook’s Hack for Good. Facebook created the Hack for Good to celebrate the talent of young Arab creatives and direct it towards a major social issue in the region. 

“At Creative Shop, we developed Hack for Good to build community, and connect people, which is part of Facebook's overall mission. We brought together advertising industry partners, an NGO, Facebook teams and students to collaborate and create this campaign. Our hope is that the “It's not the same this year” campaign will remind our communities about the difficult circumstances Syrian children face ,” said Sameh George, head of Facebook’s MENA Creative Shop.

“As we all gear up to celebrate the month with family and friends, we wanted to bring the reality of celebrating Ramadan for a Syrian child closer to our hearts. Collaboration builds creativity and I'm grateful to Facebook for bringing all these experts and dedicated individuals to help engage communities in our mission to protect children.” Soha Ellaithy, senior director, Gulf Area Office, Save The Children.


Don't Miss a Story

Most popular

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

You may also like

In conversation with Imran Malik, VP, Global Sales Fixed Data, SES
Imran Malik talks about the impact of satellite communications
VIDEO: A journey into the space industry with Raluca Berchiu
Raluca Berchiu of SES discusses how to achieve success, women in tech, and more.
VIDEO: Huawei's Mate 20 X 5G smartphone
ITP's Kevin Sebastian tests the Mate 20 X 5G smartphone.