Subscription Video on Demand (SVoD) service iflix has announced it has extended its services to sub-Saharan Africa.
The commercial launch of iflix's SVoD service across sub-Saharan Africa is planned over the second and third quarter of 2017. The service will feature a range of Hollywood, Bollywood, Nollywood and other regional and local movies and TV shows.
Mark Britt, iflix co-founder and CEO said: "The establishment of iflix Africa represents an incredibly exciting step in iflix's growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation' opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers."
Andre de Wet, iflix Head of Africa, added: "As the fastest-growing mobile market on earth, Africa is without question one of the world's most dynamic regions. We are thrilled to introduce our first-of-its-kind SVoD service here.
"We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can't wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region."
iflix Africa will be headquartered in Cape Town, South Africa and will trade commercially as iflix. The company also has planned launches in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe, with the goal to extend its global footprint to 23 worldwide territories.