TRA UAE, in cooperation with Etisalat and du, has launched exclusive data and calls packages for UAE senior citizens.
This is in line with the ‘Masarra Card’ initiative, launched by Ministry of Community Development to meet the needs and requirements of senior citizens, in recognition of their role in the community being advocates of preserving traditions and heritage.
‘Masarra’ cardholders will enjoy a range of features in terms of prices, speed of service and quality of transaction. They will receive a 50% discount on Etisalat postpaid and prepaid data packages. Moreover, they will have exclusive customer service facilities, such as having priority access to Etisalat business centres, prioritised response to their incoming calls to Etisalat call centres as their calls will automatically be routed to the express service lines ‘Emarati Gold’ to be answered by full-time and qualified staff to provide prompt and effective attention according to their individual requirements.
The cardholders are also entitled to receive ‘du’ discounts of up to 50% of the approved rates for postpaid customers, and 100% additional balance for prepaid customers, which they can use in immediate manner.
H.E. Hamad Obaid Al Mansoori, TRA Director General, said: “In the Year of Giving launched by our wise leadership, this initiative reflects the social responsibility of both the TRA and telecom service providers in the country. It also expresses the partnership and joint efforts to contribute in achieving happiness. We consider this initiative as a simple but meaningful gesture as it concerns the senior citizens whom we respect and appreciate, based on a long tradition of solidarity and consideration to senior citizens.”
H.E. Sana Mohammad Suhail, Undersecretary of the Ministry of Community Development, added: “The Ministry of Community Development is keen to strengthen the bonds of cooperation and partnership with all governmental and private entities in the country, in order to enhance the concept of social responsibility in all entities, and contribute effectively in providing the best level of services and facilities, which ensure a better and more comfortable life for all members of community.’ H.E. has praised the initiative of TRA, Etisalat and du, which confirms the keenness of these organizations and their efforts to provide services that meet the needs and aspirations of individuals and facilitate their daily lives.”
Engineer Saleh Al Abdooli, CEO of Etisalat Group, said: “Senior citizens are valued and respected in society. They have acquired a wealth of experience over the decades. They have witnessed the emergence of the Union as well as the country’s path of development, and they contributed to raising young generations that have been the source of UAE proud in various fields. In recognition of their great role, we are honoured as a provider of ICT services and solutions, to provide exclusive data packages and facilities that will achieve their happiness and provide them with enhanced customer experience with the highest levels of speed, convenience and priority, and furthermore, enable them to be part of the digital community we live in today, allow them to communicate with their families and surroundings and transfer the social and cultural heritage to the youth to build a connected generation that adheres to the roots and traditional values of the UAE civilization.”
Osman Sultan, CEO of du, said: “As a responsible UAE company that has committed itself since beginning to support all segments of local community, our collaboration today with TRA to launch data and call packages for senior citizens demonstrates our commitment to this inspirational category for all segments of society. Through these new packages, senior citizens will be able to increase their knowledge of the benefits of communication services in the era of digital transformation witnessed today. Moreover, they will enhance their expertise in communication technologies to stay in touch with their families and loved ones to be able to transfer their tradition and legacy to the future generations. In du, we are keen on enhancing public-private partnerships and we encourage such initiatives for the happiness of the UAE people. We will continue to work with various entities to provide unique services and initiatives that include positive aspects of different segments of society.”