New Huawei smartphones to come pre-loaded with Dubai font

Dubai Font is the first font to be created by a city and named after it
The font will be automatically available on the upcoming Huawei flagship smartphones
The font will be automatically available on the upcoming Huawei flagship smartphones

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The Executive Council of Dubai and Huawei Consumer Business Group have entered into a partnership to include Dubai Font on Huawei's mobile operating systems. The font will be automatically available on the upcoming Huawei flagship smartphone starting with the Middle East and Africa later this year, and in the rest of the world as of next year.

H.E. Abdullah Al Shaibani, Secretary General of the Executive Council of Dubai, said: “This signing solidifies Dubai’s position as a forward-thinking city that is consistently on the cusp of innovation. Dubai Font is a new tool for self-expression and communication in the region and around the world, and we are confident that this agreement will leave its mark on the world. Huawei has a good reputation and future, and this seemed a natural fit for us moving forward.”

Gene Jiao, president of Huawei Consumer Business Group Middle East & Africa said: “We are excited to announce our partnership with The Executive Council of Dubai, and to be one of the first smartphone company to introduce Dubai Font to our users. At Huawei, we share the same vision as that of Dubai- to continuously innovate. Relying on our strong Research and Development (R&D) capabilities and market reach, we also seek to create technologically advanced services that will enable us to provide customers with the ultimate experience while using our devices.”

Designed for more than 180 countries and 23 languages integrating Arabic and Latin typefaces, Dubai Font, will soon expand over the next phase to include more languages.

 

 

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