Etisalat Digital aims to double its market share by 2021

Unit to complement digital offerings with AI and analytics, says CBO
Salvador Anglada, Etisalat’s chief business officer
Salvador Anglada, Etisalat’s chief business officer


Aiming at a multi-billion dollar worth digital transformation market, Etisalat launched its “Etisalat Digital” business unit, which it unveiled officially during Gitex technology week 2016. While currently the unit manages to contribute to around 5% of the revenues of Etisalat UAE, the aim is to double the same in the coming three-four years, says Salvador Anglada, Etisalat’s chief business officer. 

Anglada is of the opinion that there’s a huge opportunity in the market, especially in the UAE, for digital services. The government’s push for innovation makes the country an incredible destination for everything digital. The combination of Etisalat’s vast experience in the field of connectivity with enhanced agility for digital innovation led to the formation of ‘Etisalat Digital’, he adds. The prime aim of the unit is to enable digital transformation  of enterprise and government customers.

Etisalat Digital has to its credit strong references such as Dubai Parks and Resorts. Etisalat delivered the entire digital infrastructure for Dubai Parks and Resorts, including  digital channels, different smart services (such as smart parking, smart ticketing, connected transportation and connected food and beverage), in addition to other smart solutions around the park such as video surveillance-as-a-service, real time marketing and analytics. In addition, Etisalat Digital is also actively working on several interesting projects related to health, education and security.

Though Etisalat Digital is currently involved in a plethora of exciting projects, Anglada says the most important one would be Expo 2020 Dubai. Etisalat has global rights as the Expo’s official telecommunications and digital services partner.

In the next 12 months the unit’s main focus will be to continue growing the digital business by tapping into potential market opportunities and securing key wins in various digital domain.  “In parallel with that, we will be enriching and expanding our digital solutions portfolio by introducing new digital propositions such as Video-Surveillance-As-A-Service (VSaaS), mobile cashier and digital signage solutions. We will also complement our digital offerings with Artificial Intelligence (AI) and analytics capabilities presenting an extra value to our customers,” Anglada adds.

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