UAE consumers prefer AI to human interaction

UAE's appetite for hyper-personalisation might be key to making AI mainstream
76 percent of UAE consumers are comfortable with an AI application responding to their query
76 percent of UAE consumers are comfortable with an AI application responding to their query


Consumers in the UAE are more ready to adopt artificial intelligence (AI)-powered devices and services than consumers in many other countries, according to new findings from the annual research from Accenture. 

Eight in 10 (82 per cent) UAE respondents cited the availability of AI anytime as a key reason they prefer it to human interaction, and three-fourths (74 per cent) said AI engagements are faster and more polite than human interactions. The country has been quite an advocate of AI considering the novel projects in place that involve AI applications. 

The UAE AI/Robotics Good Award is fostering creative innovations that will deliver benefits in healthcare, education and humanitarian aid. In addition to that, it's on the radar that AI will provide the intelligence for one of the world’s first flying taxi services in Dubai powered by a drone by the end of this year.

“The fact that more and more UAE consumers are comfortable using voice assistants, gesture control and eye movement on mobile devices and at home is encouraging for the devices and services markets ‒ and is helping make this the year when artificial intelligence goes mainstream,” said Gerardo Canta,  Accenture’s lead for the communications, media and technology operating group in the Middle East, Africa, Russia and Turkey.”

The report also found that UAE respondents are more interested in hyper-personalised services than their global counterparts, with nearly two-thirds (65 per cent) of UAE consumers saying that tracking online behavior and shopping history helps provide them with a more personalized experience, compared with only 40 per cent of all respondents globally.

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