du showcases location based service using visible light

VLC enabled service demonstrated in partnership with Philips Lighting and Vision Valley
Du, Du showcases location based service using visible light, Gitex, GITEX 2017, Location-based services, General, Philips Lighting, Vision Valley


UAE operator du, Philips Lighting, and Vision Valley have launched at GITEX their new Visible Light Communication service (VLC-service) which is a highly customisable location based service.

The three companies’ representatives signed a MoU at GITEX to mark their collaborative effort to launch a new location based service in the UAE market. du intends to launch the location based service in the market and is first planning a commercial pilot. The platform brings together the patented VLC-technology of Philips Lighting and the secure management platform and connected mobile apps from Vision Valley.

The new service provides relevant information and promotions based on the location of smart phone users, all in a single mobile application.

For venue owners, such as retailers, restaurants, museums, shopping malls, banks, showrooms, exhibition centres this service provides the opportunity to enhance the customer experience and create new means for upselling and cross selling of their products and services. This is simply done via smart LED-lights that are VLC-enabled.

Owners of the venues will have the capability to maintain in real time the content they wish to show to their customers in every area of their venue where a smart LED-light is in place. This content can be presented in multiple languages to the app users, whom will have the capability to easily share the content from the application for any given spot with their friends and family.

Farid Faraidooni, chief operations officer at du said: “Our new partnership with Philips Lighting and Vision Valley enables du to become the first global operator to launch the VLC-service. The potential of this platform goes beyond optimising the customer experience. Not only it empowers our customers to serve people’s dynamic needs in real-time but also to improve the life of UAE residents by converting large parts of the country’s downlights into smart ones that continuously provide access to useful information and services to users based on their given location”.

Goktug Gur, CEO of Philips Lighting Middle East and Turkey, said: “At the heart of Philips Lighting is a philosophy of innovation and as such we are proud to be partnering with du and Vision Valley, two organisations that we feel share with us a common vision towards bringing smart technology and innovation to people’s lives. The VLC technology is part of our broader offering of transformational applications and business intelligence that delivers the essential capabilities enabling our customers and partners to offer exceptional and highly personalised user experiences through human centric solutions that we always strive to develop”.

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