du partners with SAP and Atos to launch e-commerce platform

Customers will have the option to buy du plans and products online through du.ae
du will offer its customers a personalised experience based on their personal profile
du will offer its customers a personalised experience based on their personal profile


UAE operator du will deliver its first in-house e-commerce platform on du.ae. The platform is developed on SAP Hybris Commerce, and is based on an existing partnership with Atos. The du online shop will provide a new end to end customer experience with the option to buy du plans and products from du website or du mobile application.
“We are pleased to announce that we will be launching the first in-house e-commerce platform in partnership with SAP and Atos. The implementation of this service for our customers reinforces the digital transformation of du, as we are now bringing online capabilities to our sales channel. At du, we are committed to offering seamless and innovative experience to all of our customers, and we will continue to offer the same streamlined services to our consumers buying a device online through our website. In particular, the platform will offer our customers greater flexibility and convenience when buying a du product or plan. We invite visitors to come and experience what we have to offer this year at GITEX Technology Week 2017, as we have a number of exciting announcements that will delight all guests,” said Farid Faraidooni, chief operations officer, du.
Bulent Unsal, head of telecommunications industry for Middle East and North Africa, SAP said: “du is showing best practices in using the digital experience as the crucial differentiator to enhance e-commerce competitiveness and the customer experience. We are thrilled to celebrate the results of our partnership with du to launch their first ever e-commerce platform for their customers in the UAE. We will provide du with our IT expertise and online platform to easily develop their online store and meet their overall business goals, and harness future innovations such as contextual marketing, artificial intelligence, and predictive modeling”.
du’s new e-commerce platform aims to provide its shoppers with a unified and seamless shopping journey on all touch points and  offer real-time customer-telecom interaction. Furthermore, du will offer its customers a personalised experience based on their personal profile, and regularly launch new offers to online customers throughout 2018.
Global digital services company, Atos, will implement SAP Hybris in partnership with SAP for du. Atos has been a trusted SI partner for du since 2012 focusing on application managed service and transformation projects, enabling and implementing new technology platforms/solutions enabling du to meet their business objectives.
Francis Meston, CEO, MEA, ATOS  said: "We are delighted to be awarded this prestigious and ambitious project for du, enabling significant benefit with aggressive timelines. This win endorses our strategy of investing heavily in the region to be closer to our clients and combining it with our extensive experience in IT application and infrastructure services and digital transformation capability and leadership position in the Middle East and Africa market."
"We have worked closely with SAP, our global alliance partner, and du technical and business teams and are excited to enhance the platform and capabilities further to maximise benefit realisation of this transformational program. We are confident that our functional excellence and industry expertise along with our digital transformation capabilities will successfully support du’s business objectives”, Meston added.

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