Etisalat showcases innovations in digital mobility at GITEX

Connected cars and autonomous transportation demonstrated
Etisalat Group CEO with the Mercedes F015
Etisalat Group CEO with the Mercedes F015


Etisalat is making a major digital showcase in ‘Mobility’ at GITEX Technology Week 2017 by bringing autonomous transportation and connected car technology with M2M and IoT in the spotlight.

This is in line with Etisalat’s objective to highlight its role in ‘Dubai Autonomous Transportation Strategy’ by bringing global leaders in autonomous transport to Dubai providing an insight into the future for all visitors at GITEX.

In the past two years at GITEX, Etisalat has successfully launched connected cars with global automobile manufacturers ‘Nissan’ and ‘Toyota’. These cars are empowered by Etisalat’s network, M2M, and IoT control centre platform. This GITEX, Etisalat announced Tesla Model X with its connected platform empowering one of the first global electric car with its technology and network.  

Another exciting showcase is the autonomous driving research vehicle Mercedes-Benz F 015 which is making its regional debut at Etisalat stand during GITEX Technology Week. Visitors get an exclusive sneak peek into the future of mobility, which aims to transform the vehicle from a mode of transport to a comfortable mobile living space.

Etisalat also brings the global major Rinspeed Etos’s concept car, another self-driving vehicle that makes a grand showcase on the stand and highlights the new world of automobile technologies.

Autonomous transportation was also a focus at GSMA’s Mobile 360-MENA, a two day conference taking place on the sidelines of GITEX Technology Week. Smart Dubai, one of the key participants at the event has taken the lead in the country to bring this to a reality by working on strategic pillars that will help make this a reality.

Wesam Lootah, CEO, Smart Dubai Government says: “Digital mobility is an important element of our country’s digital future, our strategy driven by RTA and the government aims to achieve 25 percent of autonomous transportation in Dubai by 2030, saving AED 22 billion in annual economic costs. This is enabled by four strategic pillars mainly open and shared data, management of devices and IoT, digital identity and block chain. Device management is key to security and communication as people’s lives and digital identity is at risk. Blockchain is also going to play an important role in autonomous transportation as there are billions of data exchanged and with Dubai government aiming to become the first blockchain-powered government by 2020 it’s going to gain further relevance.”

Dr Ahmed Bin Ali, senior vice president, corporate communication, Etisalat Group says: “Etisalat’s objective is to drive the digital future by taking the lead in innovation to bring futuristic technologies from around the world to UAE and the region. This year we have again unraveled the connected car platform with Tesla, which highlights Etisalat’s connected car platform designed to meet the growing consumer demand for revolutionary technologies and help the automobile industry to launch futuristic platforms and vehicles. Autonomous transportation is another technology, which is attracting a lot of interest worldwide and on our stand this year with Mercedes-Benz F 015 research vehicle and Rinspeed Etos concept car. This also supports the Dubai government’s strategic direction and long term vision for Smart Driverless Mobility.”

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