E-Vision, a fully-owned subsidiary of Etisalat has signed a content agreement with BBC Worldwide for SVOD service. The two parties signed the deal at MIPCOM in Cannes, France.
Natasha Hussain, VP and GM for the Middle East and Mediterranean region, BBC Worldwide said: “MENA is one of the fastest growing online markets in the world, with changing viewing habits among data-savvy consumers. Everyone wants convenient, quick access to world-class entertainment. BBC Worldwide is delighted to be answering this need by bringing the very best of premium British content at pace, directly to E-Vision clientele, including eLife TV subscribers.”
Etisalat’s SVOD customers will receive a range of interesting content as part of this agreement. The shows include War and Peace, the critically acclaimed modern take on one of the most famous stories of all time, Golden Globe award-winning drama Wolf Hall, spectacular natural history series Wild Mexico, classic comedy Some Mothers Do ‘Ave ‘Em (S1-3) and feel-good family comedy Citizen Khan (S1-4). Music lovers can revel in Last Night of BBC Proms 2014 & 2015.
Humaid Sahoo, CEO, E-Vision said: “We are delighted to continue to enhance our content offering by partnering with BBC Worldwide. This first agreement with BBC Worldwide aims to be the start of a long partnership with a world-class content house.”
Jonathan Haysom, VP, home product marketing, Etisalat UAE said: “Our award-winning eLife TV service continues to expand its content horizons and solidify itself as the biggest entertainment hub in the UAE. eLife TV customers will now enjoy more cutting-edge dramas, immersive documentaries and compelling children's content that the BBC is famous for.”