Etisalat has opened its 125th digitised store at Riverland Dubai, located in Dubai Parks and Resorts.
The concept is to transform a brick and mortar retail environment to a digital and seamless experience for customers.
Dubai Parks and Resorts and Etisalat, the official telecom partner, collaborated last year to create the region’s first-of-its-kind integrated ‘smart’ theme park destination in the UAE.
Etisalat rolled out its ‘Smart Stores’ concept in 2014 to digitally and ergonomically transform existing stores as well as those opening in new locations across the UAE.
Khaled ElKhouly, chief consumer officer, Etisalat said: “Today’s opening of our 125thsmart store and our entire smart store network has set a benchmark incorporating the digital strategy across our retail channels in the country. We will continue to secure every opportunity to bring in this transformation by adapting the latest retail technologies, tools, expertise and resources to build our future success.”
Etisalat Smart Stores have introduced several new concepts at the store to provide an exclusive experience. The digital queue management (Qmatic) system connects via Etisalat app from the mobile device integrating both the virtual and physical ecosystem helping to engage and connect with the customer. The store adopts a completely paperless approach utilising interactive and smart tools.