Etisalat reaches 125 Smart Store network milestone in UAE

Operator opens its 125th Smart Store at Riverland in Dubai Parks and Resorts
DPR and Etisalat created the region's first-of-its-kind integrated smart theme park destination
DPR and Etisalat created the region's first-of-its-kind integrated smart theme park destination


Etisalat has opened its 125th digitised store at Riverland Dubai, located in Dubai Parks and Resorts.

The concept is to transform a brick and mortar retail environment to a digital and seamless experience for customers.

Dubai Parks and Resorts and Etisalat, the official telecom partner, collaborated last year to create the region’s first-of-its-kind integrated ‘smart’ theme park destination in the UAE.

Etisalat rolled out its ‘Smart Stores’ concept in 2014 to digitally and ergonomically transform existing stores as well as those opening in new locations across the UAE.

Khaled ElKhouly, chief consumer officer, Etisalat said: “Today’s opening of our 125thsmart store and our entire smart store network has set a benchmark incorporating the digital strategy across our retail channels in the country. We will continue to secure every opportunity to bring in this transformation by adapting the latest retail technologies, tools, expertise and resources to build our future success.”

Etisalat Smart Stores have introduced several new concepts at the store to provide an exclusive experience. The digital queue management (Qmatic) system connects via Etisalat app from the mobile device integrating both the virtual and physical ecosystem helping to engage and connect with the customer. The store adopts a completely paperless approach utilising interactive and smart tools.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story