du enters new partnerships to strengthen its position in content marketplace

Operator signs partnerships with Angham, the singer and Victorylink, the VAS provider
Angham World will also have a fan club for connecting the fans to Angham.
Angham World will also have a fan club for connecting the fans to Angham.

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UAE telco, du has recently partnered with Victorylink, a VAS provider in Egypt and Middle East, and the famous Arabic singer Angham to launch her exclusive platform, Angham World. The partnerships are primarily aimed at positioning du as the ‘preferred content distribution channel in the UAE’.

Within the “Angham World” is the Angham fan club where fans can interact with the singer, listen to her latest songs, as they will have access to exclusive content, updates from the star and her concerts, as well as news.

Osman Sultan, CEO of EITC said: “We are pleased to be partnering with Angham to launch the Angham World. Fans will have access to the latest songs and we are pleased to have signed this special partnership with the singer at the du headquarters,” .

“We are honoured with this launching between Victorylink and du, and this is our first series of upcoming launches for bringing more celebrities to their customers.” said Engy El Sabban, CEO of Victorylink.

Angham thanked the du team and added :“Technology and communication are key elements that allow artists like myself to keep in touch with my fans, and update them on my latest news and music.”

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