du, Viafone to develop loyalty platform

In line with the UAE AI Strategy, du and Viafone collaborate on a loyalty programme
Samer Geissah, vice president, Innovation at du.
Samer Geissah, vice president, Innovation at du.


UAE telecom operator du and Viafone Technologies have joined forces to improve customer services with a loyalty platform.

The partnership, which is in line with Dubai Future Accelerators (DFA), aims to encourage the creation of digital products that are convenient to use, as well as drive customer loyalty. The app will enable customers to interact, make decisions and control their experiences with all vendors in one place.

Samer Geissah, vice president, innovation at du, said: "Our association with the Dubai Future Accelerators gives us the agility to bring innovative solutions to our customers today. We believe that this platform needs guidance towards unification as loyalty will move forward to a centralised carrier centric system, where user's mobile and identity will play a key role in loyalty systems."

Souffiane Houti, CEO of Viafone Technologies, added: "Dubai Future Accelerators program provides an ideal platform for many companies, such as ourselves, to develop significant relationships and opportunities with market leading entities and further enhance our capabilities. We at Viafone recognise the privilege and unique opportunity we have in front of us to work with one of the region's leading telecommunication companies, du, and really deliver something cutting edge when it comes to customer engagement and loyalty."

Viafone, over the course of the next few weeks, will utilise its proven experience in market in conjunction with its technology and loyalty solutions, to develop an interactive loyalty proposition for du and its customers, with the goal to improve the company's customer experience and value proposition.


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