Etisalat has held the first of a series of digital conferences for SMBs to increase awareness of cloud services in the sector.
The ‘SMB Digital Cloud Conference’ was organised jointly by Etisalat and Intel to help SMB business executives and IT professionals understand the barriers and benefits of moving to the cloud and identify the relevance of developing and executing strategic cloud plans into their own organisations.
Esam Mahmoud, acting senior vice president, small and medium business, Etisalat said: “We are proud to host the ‘SMB Digital Cloud Conference’ in partnership with Intel. Our objective is to gather experts onto one platform and create an ecosystem that helps our SMB customers gain insight into the various facets of cloud adoption into their business.”
Cloud adoption among SMBs in more mature markets like US and Europe is prevalent. However, the adoption of Cloud services among SMBs in the UAE is still in a nascent stage. Cloud and SaaS applications empower small businesses to cut down costs and reduce the complexity of their IT investments. According to a Forbes 2016 global survey, 59% of organisations using cloud services reported significant productivity benefits. In the region, SMBs are beginning to realise that cloud can be a catalyst for process improvement as well as a driver of business transformation.