DIC, London Tech Week Academy to offer mini MBA

The mini MBA a mix of theoretical knowledge coupled with practical application
The five-day Innovation Mini MBA' course is backed by Google
The five-day Innovation Mini MBA' course is backed by Google

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Dubai Internet City (DIC) and London Tech Week Academy are joining forces to offer a mini MBA programme for C-Suite professionals.

The five-day 'Innovation Mini MBA' course, which is backed by Google, will be led by Informa and KNect365 from 10 - 14 December at In5 Tech in DIC. During the five days, attendees can expect an in-depth learning experience focused on digital innovation, as well as gaining skills and networking with like-minded individuals across various roles, including product, digital, sales and operations.

The curriculum combines theoretical knowledge and practical applications, and participants will learn from real life case studies. In addition, they will also have the opportunity to test their business propositions and pitch ideas to industry leaders.

Ammar Al Malik, executive director of Dubai Internet City, said: "We are excited to partner with the London Tech Week Academy on this 5-Day Innovation Mini MBA and host them in Dubai for the first time. Such initiatives enable and empower the next generation of business leaders to turn their ideas into reality. We hope to inspire and generate ideas of tomorrow and support in making them in to a reality."

Alan Kelly, commercial director at Informa MEA, added: "The programme will inspire, connect and equip our selected participants with the best experts, the best speakers and the best examples of Innovation from around the world. All our participants will already be on the fast-track to leadership in their companies and will have a passion for innovation and entrepreneurship."

The five key objectives in this Mini MBA course include: exploring what innovation is within a commercial and consumer context while studying various innovation models; identifying relevant ideas; articulating these ideas with a strong business purpose through effective storytelling; visualising a proposition and generating feedback and lastly, how to package and refine a business pitch.

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