Mahindra Comviva strengthens its MEA footing with new partnership

Tie-up with Sacom Mediaworks to provide access to over 10,000 hours of digital VOD content
With digital content exploding, effective content distribution and discovery is crucial to win the customers.
With digital content exploding, effective content distribution and discovery is crucial to win the customers.

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Mahindra Comviva has entered into a partnership with Sacom Mediaworks, a content aggregator in Middle East & Africa. This tie-up will provide Mooditt Digital Store, Comviva’s digital marketplace for content, with a broader range of digital VOD content – both short and long format.

Sacom Mediaworks’ global content portfolio includes over 10,000 hours of video content spanning genres like feature films, television series, short films, live entertainment events, celebrity chat shows, and health and fitness shows. It has has a proven track record having successfully distributed over 30,000 hours of content to 40+ platforms in five continents and 15 languages. Sacom also owns and manages online platforms that have an aggregated annual traffic of over 100 million page views globally.

Comviva’s Mooditt Digital Store brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like web, mobile applications, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.

Atul Madan, SVP, Digital Lifestyle Solutions at Mahindra Comviva said: “With the exponential growth of digital content, content discovery and distribution is becoming increasingly challenging in today’s world. In an increasingly fragmented environment, the challenge for distribution channels is to get access to right content in the minimal possible timeframe. On the other hand content providers, especially small time artists and independent content creators are struggling to maximise reach and dial up monetisation.

“We are very pleased with our partnership with Sacom Mediaworks as it puts us on a stronger footing in the Middle East and Africa. Mahindra Comviva’s expertise in end to end content management combined with Sacom’s robust catalogue of Arab, Asian and Hollywood video content will lead to new growth opportunities in the region. We are looking forward to working with Sacom Mediaworks and create mutually beneficial synergies”.

Dinesh Gupta, director at Sacom Mediaworks said, “We’re excited to join forces with Mahindra Comviva that brings the pedigree of Mahindra & Bharti Airtel Group, having successfully consolidated their position as market leaders in telecom and mobility solutions domains with presence in four continents and 95 countries. We will be working together to grow the reach and monetisation potential of our content together and offer our entertainment IPs and VOD content in Hollywood, Arabic & Bollywood genres for Middle East, Africa, Russia, CIS countries & Asia Pacific. Mooddit Digital Store addresses the twin problems of reach and discoverability of content and deserves a more robust content library to implement at scale. Every story deserves an audience and this partnership will go a long way in taking the stories to their audiences.”

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