Video-on-demand service provider Vuclip, a PCCW has appointed Wesam Kattan as vice president, content & brand marketing, for the Middle East and North Africa (MENA) region for Viu.
This appointment comes ahead of the unveiling of Arabic Originals on Viu, its direct to consumer video-on-demand (VOD) service.
In his new role, Kattan will oversee the overall operations and strategic direction of Viu in the region with a focus on driving a strong content led value proposition for the consumers, as well as strategic partnerships, the company says. He joins Vuclip with over fourteen years of experience in broadcast and media marketing with broadcast organisations such as MTV Arabia, Rotana, Middle East Broadcasting Corp (MBC), Creative Edge International, Barajoun Entertainment and most recently with Quest Arabiya.
“The Middle East market is of strategic importance to Viu. It is an exciting time for Vuclip as we prepare to introduce unique and original shows to meet the increasing demand for premium Arabic content in the region and we are confident as one of the leading OTT players in this region. With a strong understanding of the broadcasting and media landscape, Wesam will play a key role in meeting our objectives.” said Salman Hussain, chief revenue officer of Vuclip.
Commenting on his new role, Kattan added, “The continually evolving video and entertainment space, coupled with dynamic customer expectations presents an exciting challenge in captivating the tech-savvy youth population of the MENA region. I look forward to working with the amazing Viu team.”
Viu OTT video service has over 18 million downloads across 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.