Advanced technology and challenging work environment are the two main factors that make a company or an organisation an ideal place to work for in the Middle East and North Africa, according to the findings of a latest study carried out by Bayt.com in partnership with global online market research company, YouGov.
According to the report entitled “The Ideal Workplace in the Middle East and North Africa”, 83% of respondents believe that advanced technology in the workplace is of great importance. 79% of employees say it is important that their job challenges them. 82% of respondents believe that transparent communication is an important factor in any work environment.
Other elements that were considered important in a workplace include work life balance, fair evaluation, and innovation and creativity.
In terms of employee retention, the factors that mostly drive loyalty were found to be training and development opportunities, and opportunity for long term career advancement. “It is essential to acknowledge what is most important to those employed in the MENA, as well as what they look for in potential workplaces. By understanding this, organisations can work towards boosting their attractiveness, retention, and even reputation and performance, all while meeting the needs of their employees,” said Suhail Masri, VP of employer solutions, Bayt.com.
The business values that make a company more attractive in MENA, as per the survey, are good ethics and practices, friendly company culture, corporate social responsibility, and green consciousness or efforts. As far as physical attributes of a company are concerned, larger companies are preferred more in the region. 58% of respondents feel that an ideal company size has more than 50 employees.
“The ideal workplace survey allows employers to understand what they need to do to meet the needs of their employees and future talent as well as what types of information they need to make available. By doing so, companies and organizations can do a much better job at securing their talent needs and making more career opportunities available region-wide,” said Anjali Chhabra, associate research director, YouGov.
Among other interesting findings of the survey was that only 24% of the respondents are satisfied with their current salaries. 69% of respondents are either in the process of leaving their job (7%) or actively looking for other jobs (62%).
Something that calls for attention of employers is the need for flexibility at the workplace- across the region, 58% of respondents feel that their potential workplace should promote flexibility by giving employees the option to work remotely.
The detailed report can be found here.