Flytxt expands its network in Asia to eight mobile telcos

Flytxt NEON-dX to provide Viettel Telecom with AI-driven automated marketing
NEON-dX will help Viettel maintain a leading position when it comes to customer engagement, Dr Vasudevan says.
NEON-dX will help Viettel maintain a leading position when it comes to customer engagement, Dr Vasudevan says.


Flytxt has secured a software as services agreement with Viettel Telecom in Vietnam.  Flytxt will implement the technology along with its partner COMIT, a regional system integrator.

Flytxt will activate its proprietary technology NEON-dX across parts of the Viettel network, providing the telco with artificial intelligence-driven automated marketing that offers improved, personalised service for Viettel consumers in Vietnam. NEON-dX will enable Viettel to better understand its customers by learning their behaviour and predicting what they want in real time, creating deeper and longer relationships.

According to Flytxt, the product consistently delivers 2-7% uplift on net revenue for its telecom clients.

Long Hoang, deputy general director at Viettel Telecom, Vietnam said: “Flytxt is the perfect partner for us when it comes to digital customer value management as their technology perfectly complements our goal of providing unique experiences to customers based on their behavior and real-time contexts.”

Dr. Vinod Vasudevan, CEO of Flytxt, said: “NEON-dX will allow Viettel to gain an even deeper understanding of its customers with insights so that Viettel can send micro-segmented and personalised offers that reflect the customer’s contextual needs and interests in real-time.

“This will ensure customers get the best service across all channels and help Viettel maintain a leading position when it comes to customer engagement.”

Dr. Vasudevan added: “This agreement is a strong testament to our differentiated product offering that combines analytics, artificial intelligence and automation to deliver tangible business outcomes to digital enterprises."

Along with NEON-dX, Flytxt will provide business consulting services to help Viettel realise expected customer engagement results. 

“COMIT has supported Viettel with in-depth research and trials and are confident that Flytxt’s product and COMIT's local system integration will help Viettel grow its business significantly", said Hong Son Le – President & CEO, COMIT Corporation.

NEON-dX has been deployed in over 40 countries with leading companies including: multiple markets of Vodafone, Axiata, MTN, America Movil, Zain and Airtel. The agreement means eight mobile telecoms operators in Asia are now using Flytxt solutions, including markets of Vodafone, Axiata, Etisalat and Hutchison 3G.

The big data analytics market alone is expected to reach $275 billion by the end of 2023 with approximately 12% CAGR from 2017 – 2023, with technology, communications, and financial services as the leading industries to adopt artificial in the next three years.

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