Wego signs retailing deal with ATPCO to integrate all routehappy rich content types

Integration enables users to make more informed decisions prior to booking their flights
Wego will provide Middle East travellers with a richer flight shopping experience in their local language.
Photo by Leio McLaren (@leiomclaren) on Unsplash
Wego will provide Middle East travellers with a richer flight shopping experience in their local language.


Wego, one of the largest online travel marketplaces in the Middle East and North Africa (MENA), has signed a retailing agreement with ATPCO. Wego will integrate Routehappy Rich Content to enhance flight shopping displays across its meta-search site in 22 languages including – English, Chinese, Japanese, Korean, and Arabic.

Through this partnership, Wego will provide Middle East travellers with a richer flight shopping experience in their local language.

Wego will integrate all three of ATPCO Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs) into its shopping display,

Amenities: provide at-a-glance information about flight features;

  • UTAs (Universal Ticket Attributes) provide travelers with easy-to-understand benefits and restrictions such as cancellation, refund policies and boarding priority by fare;
  • UPAs (Universal Product Attributes) provide relevant media, captions, and descriptions that define the airline’s products and services by aircraft type, cabin, time of day, etc.

Routehappy Rich Content has been steadily growing in both EMEA and APAC regions with coverage of more than 90 per cent total flight schedule (Available Seat Kilometres) for airlines in EMEA and more than 89 per cent in APAC for both for Amenities and UTAs.

Wego will begin its Routehappy Rich Content integration with Amenities and UTAs, which are anticipated to go live in Q1 2020, followed by UPAs later in the year. Wego is urging more MENA carriers to partner with ATPCO in the creation and distribution of rich content so Wego can consume their Amenities, UTA, and UPA content and get it in front of more passengers.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story