AT&T wants us to see a whole lot more of the Mother of Dragons.
AT&T owns HBO now – meaning it also owns record-breaking shows like Game of Thrones and Westworld. But do things need to be improved? AT&T executives apparently think so.
Included as part of the mega-deal for Time Warner, AT&T reportedly wants to dramatically increase the amount of time audiences watch HBO programming per day. Sound a bit like something other telecoms would prefer if they were calling the shots?
The push means a focus not just on the quality of the content, but the quantity – and a push to battle against the multiple devices audiences have available to them that can take their attention elsewhere. The push might also mean HBO diversifies into other ways to deliver content, or simply offers more of it - both of which are things telcos in the Middle East can capitalise on.
While it remains to be seen what the result will be, there can be little doubt the results will be fascinating – and other telcos will be taking notice regardless of if the outcome is as dramatic as Daenarys Targaryen’s rise to power, or tragic as the fall of the Wall to the seemingly unstoppable power of the Night King’s undead hordes.