Image: Dubai's Palm Jumeirah as seen from Media City. Photo credit: Ben Mack
Etisalat and Dubai Electricity and Water Authority (DEWA) have signed a memorandum of understanding (MoU) to jointly support customers with an innovative new mobile loyalty app focused on providing products and services for all DEWA’s customers.
The MoU was signed by Saleh Al Abdooli, Etisalat’s group chief executive officer, and DEWA CEO and managing director Saeed Al Tayer. The initiative is in line with the United Arab Emirates’ National Happiness Agenda, which aims to make the UAE “the happiest of all countries.”
Al Tayer said the app is an important step. “This agreement is part of DEWA’s efforts to consolidate its position as part of every community member’s life, catering to their needs and exceeding their expectations to ensure satisfaction by providing value-added services, and contributing to enhancing everyone’s happiness.”
Etisalat’s Al Abdooli said something similar. “We are delighted to be working in partnership with DEWA to promote and make the availability of Etisalat eLife and mobile products and services across a wider partner base. This will give DEWA and our customers the flexibility of purchasing our services at their convenience at more locations across the country.
“This partnership is in line with Etisalat’s corporate strategy focused on ‘Driving the Digital Future to empower societies’ enabling our consumers with solutions and services on this digital journey. Etisalat works closely with its partners to provide a digital experience on various platforms empowered by our robust network and infrastructure across the country.”
Under the terms of the MoU, DEWA will integrate and make available Etisalat’s eLife products, offers and services through its rewards program for its existing and new customers. Customers will be able to subscribe to eLife services directly through DEWA’s new loyalty store as a one-stop shop. Many offers over and above eLife products will be included, such as discounts on home furniture, home electronics and removal companies.
DEWA will promote its rewards program in all its marketing channels. Etisalat will do the same, as well as allow all of its subscribers to access DEWA’s Rewards Program free of charge.