Mobily nationalises call centres as part of Saudisation drive

Mobily customer call centres in Jeddah and Dammam expanded for new Saudi staff.
Mobily, Saudisation, Nationalisation, Business, Call centre, Contact centre, Saudi Arabia

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Mobily has expanded its contact centres as part of its Saudisation drive.

Mobily has expanded its call and customer care centres in Jeddah and Dammam, as part of its drive to nationalise its call centre staff.

The Saudi telco has expanded the centres to accommodate the newly recruited Saudi employees. This comes only five weeks after Mobily announced it was starting to nationalise its call centers.

A celebration to mark the event was held yesterday. The event was attended by chief customer dare officer Ismail AlGhamdi and a number of Mobily senior executives.

"Saudising the call centres has been our goal for some time. We have succeeded in achieving this feat in record time by the grace of Allah then the efforts of the Mobily team and our partners. The team worked around the clock to recruit, interview, and appoint Saudi cadres. In tandem, training and preparation were taking place to provide service to our customers along with the installation of new equipment and programming to ensure optimum quality in record time," commented Ismail AlGhamdi.

In addition to developing the call centers and training the Saudi teams managing them, Mobily also developed and modernised its digital- and self-services thus giving customers greater control flexibility.

Mobily also developed the female call and customer care centres enabling female employees to perform their work within a convenient environment, noting that 25 percent of call centre staff is female.

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