du continues to invest in more stores in UAE

Physical store openings are part of strategy to improve customer service and increase satisfaction.
DU, United Arab Emirates, UAE, Stores, Business, Strategy, Customer service

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As some companies move more and more of their services online, du is continuing to invest in more physical stores.

du has recently opened nine new outlets in the United Arab Emirates. The new stores employ more than 50 experts, multilingual staff members to engage and connect with citizens and visitors, assist with technical queries and increase customer satisfaction.

The expansion of du’s presence in the UAE is part of its objective to provide easily accessible, personalised services to all its customers. The new stores are now open across the UAE – in Dubai’s Festival City, Golden Mile at Palm Jumeirah, Sunset Mall and Burjuman Centre. In Abu Dhabi, new outlets are open in Ruwais Mall, Marina Mall Abu Dhabi, Mazyad Mall and Central Mall. Ajman City Centre also boasts a du outlet to better serve the community.

Fahad Al Hassawi, deputy CEO of Telco Services at du parent company EITC said: “Expanding our retail footprint across the UAE is part of du’s commitment to increase proximity to our customers in high-density communities and locations. Growing demand has resulted in new touchpoints in remote areas such as Ruwais so we are able to ensure easy access to mobile and home products and increased convenience for residents, tourists and businesses alike. du will continue to innovate and improve with our robust portfolio of services to accommodate further progress in the future.”

There are more plans for du to open more outlets in the UAE this year.

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