Zain Kuwait has partnered with the Interior Ministry to promote physical traffic safety among students in the Gulf nation.
The company has announced a strategic partnership with the Ministry of Interior’s latest traffic awareness campaign, which will extend throughout the new school year The campaign aims at spreading positive awareness about traffic safety among students of all age groups, from kindergarten to college, with the goal of enriching traffic safety values within them from an early age.
The campaign’s exhibition was held at the Avenues Mall in Kuwait City. At the event, activities included a colouring section for children to introduce traffic signs, a mini-village with streets and roads where children could simulate driving and learn basic traffic laws – such as wearing seatbelts, following road lines, respecting special needs parking, etc. – and more.
The exhibition also included a virtual reality (VR) section to showcase the dangerous consequences of using mobile phones while driving. Visitors were able to simulate a lifelike situation of a driver using their mobile phone while driving, and experience the negative results that can arise from such behaviour.
The Zain and Interior Ministry’s campaign programme will also include a number of visits to schools and universities to spread traffic safety awareness among students.
As part of its partnership, Zain also sponsored the National Drug Abuse Prevention Campaign in June. The campaign is mainly aimed at spreading awareness among young people about avoiding drugs.