Models at the launch of the Huawei P10 in Auckland, New Zealand in 2017. Photo credit: Ben Mack
Huawei has surpassed Apple as the second most-popular smartphone vendor in the world for the first time, according to a new report.
According to the Market Share Alert: Preliminary, Mobile Phones, Worldwide, 2Q18 report from Gartner, Apple has been knocked down to the number three spot. In first was Samsung.
“Huawei’s smartphone sales grew 38.6 percent in the second quarter of 2018,” said Anshul Gupta, research director at Gartner. “Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments. Its investment into channels, brand building and positioning of the Honor devices helped drive sales. Huawei is shipping its Honor smartphones into 70 markets worldwide and is emerging as Huawei’s key growth driver.”
Although Samsung was the world’s top smartphone vendor, sales were down 12.7 percent in the second quarter of 2018. “Samsung faces slowing global smartphone demand and ever-growing competition from Chinese manufacturers,” said Gupta. “The slowing demand for its flagship smartphones left Samsung with lower profitability. It now expects the Note 9 smartphone to revive growth.”
Apple’s performance was flat in the second quarter of 2018 (0.9 percent growth). Said Gupta: “Minimal incremental value in Apple’s current-generation flagship iPhones led to slower growth in the second quarter of 2018. Demand for the iPhone X has started to slow down much earlier than when other new models were introduced.”
He said more. “Growing competition from Chinese brands and consumers’ greater expectations for phone value is putting immense pressure on Apple to deliver enhanced value on their premium iPhones to foster growth.”
In fourth place for sales, behind Apple, was Xiaomi. In the smartphone operating system (OS) market, Google’s Android further extended its lead over Apple’s iOS in the second quarter of 2018, securing 88 percent market share to 11.9 percent share for iOS.