Dubai's biggest bank set to launch services via WhatsApp

Emirates NBD has announced that it will be the first to launch customised banking services via WhatsApp in the UAE.
Emirates nbd, Whatsapp, Tech, Business, UAE, Dubai, United Arab Emirates


Emirates NBD has announced that it will soon launch customised banking services via WhatsApp in the UAE.

Dubai's biggest bank said in a statement that it is the first in the region to integrate its core systems with the WhatsApp Business solution.

It will allow customers to carry out their daily banking activities such as checking account balances and temporarily blocking or unblocking an existing card, enhancing its suite of digital channels.

The initial phase of services are being piloted currently for the bank's employees and will be rolled out to customers shortly following successful trials.

Abdulla Qassem, group chief operating officer, Emirates NBD said: "Following the launch of the initial phase, we look forward to progressively expanding our range of WhatsApp based services to deliver a unified, digital experience for our customers. In doing so, the new offering will complement our existing digital and social media channels in a secure and convenient way."

Suvo Sarkar, senior EVP & group head, Retail Banking and Wealth Management at Emirates NBD added: "Our integration with the WhatsApp Business solution builds on our commitment to make banking easy and intuitive. WhatsApp is a simple, reliable and private way to talk to anyone in the world, which will lend further simplicity and ease to banking with Emirates NBD."

All messages on Emirates NBD's verified WhatsApp Business account are encrypted, ensuring safety and security, the statement said, adding that the bank's digital transactions are growing 30% year on year with over half of the bank's customers actively using mobile and online banking regularly.

Editor's Choice

VIDEO: the 2018 CommsMEA Awards in review
What went down at this year's Awards? Read on...
From the mag: Optiva and opportunity through openness
A lot of companies may talk a big game about transparency and diversity. But few are practising what they preach quite like Optiva. CEO Danielle Royston talks about the importance of being open, hiring the best people for the job - and what comes next.
VIDEO: CommsMEA interviews Sophia the robot
CommsMEA editor Ben Mack speaks with Sophia, the social humanoid robot, at Etisalat's stand at GITEX 2018.

Most popular

Don't Miss a Story