Emirates Integrated Telecommunications Company (EITC) has announced a deal with Netflix that will allow du and Virgin Mobile customers to access the popular streaming service.
Starting in October, EITC's du and Virgin Mobile customers will be able to subscribe to Netflix on ‘second screens', paying for the service through their mobile bills.
Anthony Shiner, chief digital lifestyle and innovation officer, EITC, said: "Our partnerships are key catalysts in making EITC a world-class organisation and facilitating growth plans in the UAE. We are dedicated to offering added value and convenience through up-to-date entertainment solutions, whether it is streaming movies and shows on our customers' devices or paying bills through our app. Our collaboration with Netflix is another milestone in our digital vision and innovation roadmap."