du and Virgin customers to get Netflix

Deal will mean du and Virgin customers can pay for Netflix through their mobile bills.
DU, Virgin, Netflix, Services, Business, UAE, United Arab Emirates

Share

Emirates Integrated Telecommunications Company (EITC) has announced a deal with Netflix that will allow du and Virgin Mobile customers to access the popular streaming service.

Starting in October, EITC's du and Virgin Mobile customers will be able to subscribe to Netflix on ‘second screens', paying for the service through their mobile bills.

Anthony Shiner, chief digital lifestyle and innovation officer, EITC, said: "Our partnerships are key catalysts in making EITC a world-class organisation and facilitating growth plans in the UAE. We are dedicated to offering added value and convenience through up-to-date entertainment solutions, whether it is streaming movies and shows on our customers' devices or paying bills through our app. Our collaboration with Netflix is another milestone in our digital vision and innovation roadmap."

Editor's Choice

VIDEO: the 2018 CommsMEA Awards in review
What went down at this year's Awards? Read on...
From the mag: Optiva and opportunity through openness
A lot of companies may talk a big game about transparency and diversity. But few are practising what they preach quite like Optiva. CEO Danielle Royston talks about the importance of being open, hiring the best people for the job - and what comes next.
VIDEO: CommsMEA interviews Sophia the robot
CommsMEA editor Ben Mack speaks with Sophia, the social humanoid robot, at Etisalat's stand at GITEX 2018.

Most popular

Don't Miss a Story