Etisalat becomes first Middle East company to break US$10 billion brand portfolio value

Portfolio includes brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan.
ETISALAT, UAE, Untied Arab Emirates, Middle East, Business, Brand, Value, Money, Finance, Commerce, Tech, Technology, Telecommunications

Share

Sophia the Robot at Etisalat's stand at GITEX 2018 in Dubai.

Etisalat has become the first Middle East group to break the $10 billion barrier in terms of wider portfolio value, the company announced on Tuesday.

With the achievement, Etisalat won the “most valuable portfolio brand” title from brand consultancy Brand Finance.

Around the world, Etisalat’s portfolio includes brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan, and in the last year has seen 8 percent growth.

For the second consecutive year, Etisalat also retained its positon as the most valuable consumer brand in the Middle East and Africa.

"We are proud to achieve the recognition as the most valuable portfolio brand and the first Middle Eastern brand to break the $10 billion barrier in terms of wider portfolio value in the MENA region,” said Saleh Abdullah Al Abdooli, CEO of Etisalat Group. “Thanks to the UAE leadership’s support, vision and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands."

Etisalat attributes its success in 15 markets to its efforts to develop customer loyalty programmes, sports sponsorship commitments and in using digital technology to empower societies.

“It is a real testament to the leadership of the UAE that Emirati brands are leading the charge for the Middle East amongst the world’s most valuable brands,” said Brand Finance CEO David Haigh.

Webinar #2 | Register to attend - Intergenerational signalling consolidation for the 5G era

Join CommsMEA, Deutsche Telekom and NetNumber as they explore opportunities for intergenerational signalling consolidation for the 5G era. The webinar is free but can only be accessed by registering below in advance.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story