Oppo is making Dubai the centre of its Middle East operations

The company's second UAE regional hub.
Dubai, OPPO, Middle East, UAE, United Arab Emirates, Business, Tech

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Oppo will make Dubai its centre for MEA operations.

Smartphone brand OPPO has opened its second regional hub within the UAE and will make Dubai its new centre for operations in the Middle East and Africa (MEA) region.

The new base will be the company's hub for Middle East regional sales, distribution and marketing. OPPO will also use the base to deepen technology partnerships with other private and public-sector entities.

The hub will also oversee OPPO's continued expansion in the Middle East with OPPO already evaluating a potential entry into markets like Saudi Arabia in 2019.

The opening is part of OPPO's global growth strategy and recognizes Dubai's unique position as a regional nexus for business and technology innovation.

The company first began offering products to consumers in select Middle East markets in 2015, later setting up a regional sales office in Cairo, Egypt, in 2016.

Within the last year, OPPO has started to adjust its product line in the region. This has included the launch of its flagship OPPO Find X smartphone in the UAE in September 2018. This year, OPPO will continue to adjust its product line to offer more premium series to young consumers in the region.

Andy Shi, President of OPPO Middle East and Africa, commented: "With youth in its DNA, OPPO is dedicated to creating products that integrate technology and artistry, and give users a wonderful experience in their digital lives. The Gulf region is a particularly exciting market for us given the large youth population, the high level of mobile connectivity, and the public's enthusiasm for new technology experiences."

"The UAE's combination of excellent infrastructure, open economic policies, and a strong talent pool make it an ideal hub from which to expand OPPO's business in the Gulf," added Shi. "In particular, Dubai is a vibrant multicultural city from which we can showcase the OPPO brand and better communicate with consumers from across the region and around the globe."

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