Check it out: Avaya opens customer experience and innovation centre in Saudi Arabia

Avaya's first in the nation.
Avaya, Saudi Arabia, Customer, Experience, Innovation, Middle East, Tech, Technology, Society, Business

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Image: Riyadh at night.

Avaya has opened a new customer experience centre in Saudi Arabia – its first in the kingdom.

The new space is located in the Information Technology and Communications Complex (ITCC), a commercial and housing development in Riyadh. It was formally opened on January 31.

According to Avaya executives, the centre will serve as a design and test bed for solutions to local business challenges. Open to Avaya customers, channel partners, academics and others, the space features facilities “in which local innovators can work to create technological answers to some of the country’s most pressing challenges.”

The centre will also enable Avaya’s partners and customers to design solutions embedding advanced technologies such as AI and blockchain into their contact centre and unified communications platforms. There are also plans to employ more local Saudi staff at the centre, in line with efforts throughout the kingdom for Saudisation.

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