Etisalat's overall brand portfolio is estimated to be worth more than US$10 billion.
Etisalat has been named as the most valuable telecoms brane in the Middle East and North Africa (MENA) region by Brand Finance for the second year in a row.
The recognition came during the Mobile World Congress (El Congreso Mundial de Móviles) in Barcelona.
Etisalat's brand value currently stand at more than US$8.3 billion, with a brand portfolio worth more than US$10 billion.
Etisalat is now among the world’s top 20 telecom brands, and boasts of a AAA brand rating. Its portfolio of brands includes Etisalat UAE, Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan.
Eng. Saleh Abdullah Al Abdooli, CEO of Etisalat Group, received the awards from David Haigh, CEO of Brand Finance.
Said Haigh: “ Brand Finance welcomes Etisalat to the Top 20 Most Valuable Telecom Brands in the world this year. Etisalat is leading from the front as a strategic enabler of the digital transformation success story. This year’s feat is a nod to efforts in the 5G space, its brand building initiatives and a clear revenue momentum from wider international operations.”
Said Al Abdooli: “We are proud to be recognised as the most valuable telecom brand and with a brand portfolio to cross $10 billion in value in the MENA region, this is attributed to the efforts in digital transformation by investing in futuristic solutions and next generation technologies to deliver the best-in-class services making a significant impact on the overall customer experience. Etisalat’s success as a brand is credited to its global brand building initiatives and reinforced by the synergy of our family across Etisalat group footprint, creating brand loyalty and enhanced engagement with our customers.”
Brand Finance is the world’s leading independent branded business valuation and strategy consultancy, and is the organisation behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value.