Etisalat named most valuable telecoms brand in MENA region at MWC

Second year in a row.
ETISALAT, Telecoms, MWC, Mobile World Congress, UAE, United Arab Emirates, Business, Value, Middle East, North Africa

Share

Etisalat's overall brand portfolio is estimated to  be worth more than US$10 billion.

Etisalat has been named as the most valuable telecoms brane in the Middle East and North Africa (MENA) region by Brand Finance for the second year in a row.

The recognition came during the Mobile World Congress (El Congreso Mundial de Móviles) in Barcelona.

Etisalat's brand value currently stand at more than US$8.3 billion, with a brand portfolio worth more than US$10 billion.

Etisalat is now among the world’s top 20 telecom brands, and boasts of a AAA brand rating. Its portfolio of brands includes Etisalat UAE, Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan.

Eng. Saleh Abdullah Al Abdooli, CEO of Etisalat Group, received the awards from David Haigh, CEO of Brand Finance.

Said Haigh: “ Brand Finance welcomes Etisalat to the Top 20 Most Valuable Telecom Brands in the world this year. Etisalat is leading from the front as a strategic enabler of the digital transformation success story. This year’s feat is a nod to efforts in the 5G space, its brand building initiatives and a clear revenue momentum from wider international operations.”

Said Al Abdooli: “We are proud to be recognised as the most valuable telecom brand and with a brand portfolio to cross $10 billion in value in the MENA region, this is attributed to the efforts in digital transformation by investing in futuristic solutions and next generation technologies to deliver the best-in-class services making a significant impact on the overall customer experience. Etisalat’s success as a brand is credited to its global brand building initiatives and reinforced by the synergy of our family across Etisalat group footprint, creating brand loyalty and enhanced engagement with our customers.”

Brand Finance is the world’s leading independent branded business valuation and strategy consultancy, and is the organisation behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story