MWC: du announces cloud automation with HP

Will help improve time to market of new services.
DU, HP, Cloud, Tech, Technology, Business, MWC, Mobile World Congress, UAE, United Arab Emirates, Barcelona


Image credit: Mosh Lafuente/ITP

United Arab Emirates-based telco du has announced it is modernisng and automating its cloud platform with Hewlett Packard Enterprise.

The announcement came at the Mobile World Congress (El Congreso Mundial de Móviles) in Barcelona.

By moving away from a traditional infrastructure environment to a highly programmable cloud platform, du will gain more efficiency, benefit from enhanced service and operational excellence, and improve time to market of new services. The end-user will see direct benefit through tailored offerings.

“The adoption of a future-proof IT cloud management solution based on open standards has enabled us to achieve our desired level of flexibility in scaling resources efficiently in line with our business needs,” said Saleem AlBlooshi, chief infrastructure officer at Emirates Integrated Telecommunications Company (EITC), du's parent company.

“This underscores our ability to swiftly reposition our strategy and investments towards being an agile digital service provider”.

The IT cloud management solution enables streamlined management of hybrid and multi-cloud environments, orchestrates complete end-to-end operations processes, accelerates application delivery, and offers a simplified self-service catalog. HP is the lead system integrator to design, integrate and manage the rollout of the solution .

“The solution has been designed to help du master any cloud, any environment, and any new technology while accelerating time to market for application innovation and avoiding vendor lock-in,” said Fabio Fontana, vice president and managing director for the Middle East at Hewlett Packard Enterprise.

“This project confirms our strategic partnership with du and commitment to help du better serve their customers, and we look forward to delivering the next phases of the project.”

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