Oppo is joining forces with Etisalat.
China-based Oppo and Etisalat are teaming up for commercial 5G smartphones in the United Arab Emirates.
The announcement was made on April 9 in Dubai.
“While the underlying 5G network infrastructure is vital to a connected future, the capacity of super-powerful 5G networks only matters when people can leverage these benefits in their everyday lives,” said Andy Shi, president of Oppo Middle East and Africa.
“This makes the pivot to 5G all the more important to our industry.”
He said more. “This year is the first of 5G commercialisation and is set to be a game-changer that revolutionises the smartphone industry. At Oppo, we have always focused on the user experience and know that today’s consumers expect their smartphone to leverage 5G to bring about more immersive, seamless and intuitive digital services.”
Commenting on the collaboration with Oppo, Khaled Elkhouly, Etisalat's chief consumer officer, said: “It is part of our commitment to build partnerships with world-leading smartphone manufacturers and technology leaders, and enable our customers to enjoy the best-in-class performance and our 5G network that boasts of ultra-high speeds and low latency services.”
He added: “Our management’s strategy to focus on digital innovation and to ‘drive the digital future to empower societies’ have led to investments in superior and state-of-the-art technology solutions on the network. With continuous investments in technology and innovation on the network, Etisalat’s infrastructure can enable 5G connectivity today for all fixed and mobile devices expected to be launched in the first half of this year.”
Oppo formed a 5G standardisation team in 2015 to focus on the research and development of 5G. To date, Oppo has obtained more than 1,000 global patents related to 5G technology, and partnered with industry heavyweights such as chipmaker Qualcomm.
The company is consistently ranked among the top five smartphone brands in the world. In January 2019, Oppo opened its second regional hub within the UAE, making Dubai its new centre for operations in the Middle East and Africa.