Facebook is making more changes.
The social networking platform recently announced that it's tweaking its News Feed algorithm to reward creators who publish video content that has longer average watch times and generates repeated viewership.
However, pages posting unoriginal or repurposed video content are going to be penalized through limited access to visibility and monetization.
What Are the Changes?
Facebook are sharing an update on three factors that impact video ranking on loyalty and intent, video and viewing durations and originality.
These are not new principles, but Facebook say they will be strengthening their influence among the multiple factors that determine video distribution. The changes will affect video distribution across Facebook, including News Feed, Facebook Watch and our “More Videos” recommendations.
Loyalty and intent: Intent and repeat viewership are important factors they consider when surfacing videos to people in News Feed. Going forward, they will add more weight in ranking to videos that people seek out and return to week after week.
Video and viewing duration: For Facebook, it’s important to ensure that videos capture viewers’ attention for at least one minute. More weight will be added in ranking videos that keep people engaged, especially on videos that are at least three minutes long.
Originality: Last year Facebook announced that they would limit distribution for unoriginal or repurposed content from other sources with limited or immaterial added value — as well as demote video content from Pages that are involved in sharing schemes.