Zain Iraq is the country’s largest mobile operator by customer numbers.
Zain Iraq has announced the introduction of a solution that enables customers to purchase offers via their Facebook app - making Zain Iraq the first operator in the Middle East to provide this functionality, and among the first 10 providers to do so worldwide.
The service, which is available on Android devices, and via the portal on iOS phones, was introduced by Zain Iraq in coordination with Facebook.
Ali Al Zahid, Zain Iraq CEO, said: “Being the first operator in the Middle East to launch this solution gives us tremendous confidence that we are building the next positive differentiator in our market. Our business is evolving, with customers in search of simple solutions that are easy to use, and which fit neatly into their daily lives.”
Facebook is extremely popular in Iraq, with more than 20 million active accounts. Zain Iraq counts the highest number of Facebook phone users in the country, with more than five million followers.